Upcycle Me – recycling with an added value

The resources of our planet are limited, but we have unfortunately failed to recycle most of them.  Many materials are thrown to trash after their first life cycle. Environmental impact is something that every modern enterprise must consider and analyze, how to be friendlier to nature. 

One of the important factors is to review the production processes and the life cycle of products. There are many ways to have a smaller ecological footprint and to add value to the raw materials used in the production. One does not exclude the other, and the collaboration between various sectors is crucial.

Upcycling aims to give a new life and usage to the raw materials, produce, and waste materials. Upcycle Me is our innovative approach, whereby we look for partners across the field to find new ways to re-use secondary raw materials. This is our way of reducing the environmental impact and caring for nature.

The first product in our Upcycle Me line is a Coffee Break body scrub, which contains the leftovers from an Estonian coffee roastery. This ground coffee has lost its value for making a tasty hot drink but has acquired a new application in a natural bioactive exfoliator. Coffee is rich in antioxidants, it stimulates the circulation, rejuvenates, and cleanses the skin. Exfoliating your skin with a coffee scrub regularly keeps your skin cells vital and reduces cellulite.